Search Costs and Risky Investment in Quality
نویسندگان
چکیده
منابع مشابه
Search costs and risky investment in quality
One striking development associated with the explosion of e-commerce is the increased transparency of sellers’quality history. In this paper we analyze how this affects firms’incentives to invest in quality when the outcome of investment is uncertain. We identify two conflicting effects. On the one hand, reducing the consumer’s cost of search for quality exacerbates the negative effects of past...
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ژورنال
عنوان ژورنال: SSRN Electronic Journal
سال: 2011
ISSN: 1556-5068
DOI: 10.2139/ssrn.1752066